Positano is the crown jewel of the Amalfi Coast, a picture-perfect village where colorful houses cascade down the cliffs toward the turquoise waters of the Mediterranean. Known for its romantic atmosphere, charming streets, and breathtaking coastal views, Positano has become one of Italy’s most iconic and sought-after destinations, attracting visitors from around the world.
Why visit Positano?
Positano isn’t just beautiful – it captures the essence of Italian coastal life. With its vibrant colors, winding alleys, and luxurious seaside charm, the town creates a truly magical experience. Whether you’re lounging on Spiaggia Grande, exploring local artisan boutiques, or dining at a cliffside restaurant with panoramic views, Positano offers a little slice of paradise on the Amalfi Coast.
Top attractions in Positano
Spiaggia Grande
The heart of Positano’s beach life, Spiaggia Grande is the largest and most famous beach in town. With its stunning views of the cliffside village and crystal-clear waters, it’s the perfect place to relax and soak up the Mediterranean sun. Beach clubs offer loungers and umbrellas, while nearby seaside cafés serve refreshing drinks and freshly caught seafood, creating the ultimate Italian coastal experience.
Church of Santa Maria Assunta
One of Positano’s most iconic landmarks, the Church of Santa Maria Assunta is instantly recognizable for its majolica-tiled dome, which shimmers in the Mediterranean sunlight. This stunning architectural gem dominates the town’s skyline and adds to Positano’s postcard-perfect charm. Inside, the church houses the revered Black Madonna, a Byzantine icon that holds a deep historical and cultural significance for the town. Legend has it that the icon arrived in Positano by sea, and its presence continues to be a symbol of faith and tradition for locals and visitors alike.
Path of the Gods (Sentiero degli Dei)
For those who love hiking, the Path of the Gods is one of the most spectacular trails on the Amalfi Coast, offering breathtaking panoramic views of Positano and the coastline below. This scenic cliffside path winds through lush Mediterranean vegetation and rugged landscapes, making it a must for nature lovers and photographers looking to capture the unparalleled beauty of the region from above.
Boutique shopping
Positano is renowned for its handmade sandals, fine linen clothing, and colorful ceramics, all crafted by local artisans. Strolling through the town’s charming boutiques and artisan shops is an experience in itself, as visitors discover elegant resort wear, hand-painted pottery, and bespoke leather goods. Many leave with one-of-a-kind custom sandals, crafted by skilled cobblers, who can tailor them to fit perfectly in just a few hours.
Romance and relaxation: A dreamy escape for couples
Positano is one of Italy’s most romantic destinations, perfect for a couples’ getaway. Wander through charming streets, enjoy a candlelit dinner with a sea view, and admire the breathtaking Amalfi Coast sunset. For ultimate relaxation, indulge in a luxury spa or take a private boat tour to discover hidden beaches. Whether you’re celebrating a honeymoon, an anniversary, or simply a getaway for two, Positano offers the perfect mix of romance, relaxation, and unforgettable experiences.
Tips for visiting Positano
Best time to visit
Late spring (May-June) and early autumn (September) offer warm weather and fewer crowds
Getting around
Positano is best explored on foot, with its picturesque streets and stunning views, but be prepared for steep stairs and hills. I can arrange ferries or water taxis to nearby towns like Amalfi and Capri, ensuring a smooth and enjoyable experience
Stay central
Staying close to Spiaggia Grande or the town center makes it easier to access the beach, restaurants, and shops
My private guided tours of the Amalfi coast
